You’ve been through a lot in the last few years. And your company has too. But for the first time in awhile, there’s light at the end of the tunnel and opportunity abounds again. It’s true that the business has changed forever, and you need to guide your career—and your company—through an environment where the business model may never be stable and predictable again.
Welcome to magazine media, circa 2011.
But you’re in good shape. The magazine industry has proven resilient and adaptable and you will thrive in the future if you put aside the things you thought were true, and upgrade to the “new” basics. Come to the FOLIO: Show, meet the smartest people in this business, and find the tools, ideas, and inspiration you need to move forward in the year ahead.
50 + All-New Sessions:
We’ve built a program specifically designed for the rapidly-changing media world of 2011—a world where the business model has become a moving target and disruptive technologies rise fast, only to wane again, in some cases within 18 months. This brand-new curriculum is your guide through the challenges and the expanding opportunities of our industry.
Four New Tracks:
Executive Management Forum
Content: Creation, Curation, Community
Integrated Marketing Strategies 2.0
Monetizing Your Audience
The FOLIO: Show brings you more content—more knowledge—in more sessions than any other event. We’ve crafted a curriculum in four tracks representing every aspect of the media enterprise.
Four In-Depth Workshops
Sharpen your skills with an immersion into these key subjects:
Indie Mag Media: Leading With Print (And Using Digital Strategically)
Building New Business and Extending Your Reach With Mobile Apps
Social Media 2.0: The Latest Strategies for Media Managers
Marketing Services: A Deep Dive to Creating a New Business Unit
Critical thinking from business and thought leaders on where the industry is headed and how to stay on top:
A New Kind of Company, A Traditional Media Model - Pete Cashmore, Founder/CEO, Mashable
Accelerating Digital Development - Fran Hauser, President, Digital, Style and Entertainment and Lifestyle Groups, Time Inc.
Making Ideas Happen: Key Insights on Creative Execution - Scott Belsky, Author
Tumblr: The Hot New Social-Media Success Story for Magazine Companies - Mark Coatney, Media Evangelist, Tumblr
Meet the leading product and service partners serving the magazine space—all in one place. The FOLIO: Show features the industry’s premier showcase for all the products and services you need to be successful. More than 60 companies will be on hand—from printers to e-mail distribution companies, ad-management firms, fulfillment companies, event production and management companies, reprint providers, Web services firms, jobboard management companies, digital edition developers, and dozens more. This is the most complete resource of magazine suppliers you’ll find anywhere.
If you’re on this list, the FOLIO: Show is for you:
Consumer Magazine Pros
City and Regional Magazines
Enthusiast Publishing Companies
Database Development Specialist