“FSMU is going to be a blast. I'm excited about helping attendees move past the sandbox in social media and start using it strategically to drive business. We're going to learn a lot and have fun while we're at it! I can't wait “ - Jason Falls, Keynote Speaker, 9/17
“Now more than ever guests feel comfortable communicating with brands via social media, and as an industry, we need to be where our guests want us to be. At Boloco, we are committed to social media not because its necessarily proven the test of time but because our guests use it, and we want to make it as easy as possible for our guests to communicate with us, in real time, in whatever medium is most convenient for them. In fact, we hired our first dedicated, full-time “Social Media Diva” in the summer of 2010, whose sole purpose is Twitter, Facebook, creation of YouTube videos, and being on top of whatever new social media tool comes our way.
As a past speaker, I hope I can share some of our social media experiences at Boloco – some great (and led to a mention in The Thank You Economy) and some not-so-great (that landed yours truly on the front cover of the Boston Globe) – which might help others learn from our successes & mistakes.” - John Pepper, Boloco. General Session 9/17