Tuesday May 21

08:00 AM - 09:00 AM Registration And Refreshments

09:00 AM - 09:15 AM Create Brand Advantage With Perpetually Connected Customers: Opening Remarks

09:15 AM - 09:45 AM Meet The Perpetually Connected Customer

09:45 AM - 10:15 AM Industry Keynote

10:15 AM - 10:45 AM Premier Sponsor Keynote With Lithium: Your Customers Don’t Want A Relationship

10:45 AM - 11:25 AM Morning Networking Break

11:25 AM - 12:10 PM Brands Need Connected Content

11:25 AM - 12:10 PM Personal Identity Management

12:10 PM - 12:15 PM Intermission

12:15 PM - 12:45 PM Guest Executive Forum With hybris

12:15 PM - 12:45 PM Guest Executive Forum With Adobe

12:45 PM - 02:00 PM Networking Lunch, Coffee, And Dessert

12:45 PM - 02:00 PM Networking Lunch, Coffee, And Dessert

02:00 PM - 02:45 PM Marketer Spotlight

02:00 PM - 02:45 PM Marketer Spotlight: Using Data To Build 360 Customer View

02:45 PM - 02:50 PM Intermission

02:50 PM - 03:35 PM Television Advertising Goes Cross-Channel

02:50 PM - 03:35 PM The Benefits Of The Online Marketing Suite

03:35 PM - 04:15 PM Afternoon Networking Break

04:15 PM - 04:45 PM Optimizing The B2C Marketing Mix: More Is Not Better!

04:45 PM - 05:15 PM How To Exploit The Database Of Affinity

05:15 PM - 05:20 PM Forrester Closing Remarks

05:20 PM - 06:30 PM Evening Cocktail Reception Sponsored By Adobe

Wednesday May 22

08:00 AM - 09:00 AM Registration And Refreshments

08:30 AM - 08:50 AM Breakfast Presentation With HP Autonomy: Reading Between The Lines: Discovering The Hidden Consumer

09:00 AM - 09:10 AM Create Brand Advantage With Perpetually Connected Customers: Opening Remarks

09:10 AM - 09:40 AM How To Master Mobile Engagement

09:40 AM - 10:10 AM Industry Keynote

10:10 AM - 10:40 AM Professionalizing Luxury Brands

10:40 AM - 11:20 AM Morning Networking Break

11:20 AM - 12:05 PM Strengthen Your B2B Brand With Better Content Distribution

11:20 AM - 12:05 PM Raising Your Digital Maturity

12:05 PM - 12:10 PM Intermission

12:10 PM - 12:40 PM Guest Executive Forum With QuBit

12:10 PM - 12:40 PM Guest Executive Forum With Brightcove: Storyselling - Amplify Your Content Marketing

12:40 PM - 01:40 PM Networking Lunch, Coffee, And Dessert

01:40 PM - 02:10 PM Industry Keynote

02:10 PM - 02:40 PM The Future Of Marketing Is Context

02:40 PM - 02:45 PM Forrester Closing Remarks

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