Vienna’s annual GamesConference, “Future andReality of Gaming” (FROG13), offers an open and international platform for leading game studies researchers and scholars, game designers, researchers and scholars from various other fields, education professionals, and gamers from around the world. The main objective of FROG13 is to explore the “Context Matters” in regard to questions of player communities, challenging or problematic play settings, game theory and development, impact of games and cultural facets of play. FROG13 is jointly organized by the Austrian Federal Ministry of Economy, Familyand Youth, the City of Vienna, wienXtra, the MIT Game Lab (Massachusetts Institute of Technology), Drexel University andthe Danube-University Krems. The ViennaGamesConference is a key element of the "Game-City”, a high profile event bringing together representatives of the games industry, non-profit organizations, academia andthe general public to enjoy and discuss the current state of computer games, digital youth cultures and games research. Be a part when the magnificent Vienna Town hall converts into a vibrant playground for players, fans and games researchers.