Thinking about your last campaign – how did you use the data you already hold on your audiences?
What practical applications did that information inspire? Did it truly make a difference to engaging your target audience?
Following our ‘Essentials of Audience Research’ series this workshop is designed to enable you to do something specific and practical with data you already have or have access to. It will include tips on how to collect and use a range of data – including primary – investigate relevant audience profiling tools and demonstrate how the insights gleaned can reach more audiences, more effectively.