GCC Social Media Summit 2014

Mastering social media communications for successful government engagement

Government, Internet

GCC Social Media Summit 2014 17-18 Sep 2014 Sofitel Dubai Jumeirah Beach, Dubai, United Arab Emirates
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With Facebook growing to over one billion users in 2014 and WhatsApp being the most expensive company purchase of recent history, mastering and utilising social media effectively in government communication strategies has never been more imperative. With recent social trends around mobile, visual storytelling and integrated media, the use of social by both governments and brands is growing at unprecedented rates.

Government CMOs in the Middle East have increased their social media and social business spending by 21% in 2013 with this number expected to grow in 2014. As GCC governments begin to recognise the importance of social media’s role in the instantaneous provision of news and information to the public – it is crucial to share best practices and strengths of social media with everyone responsible for their organisations’ communications strategy.

Join over 300 regional and international government communications and social media experts, decision makers and executives at the 3rd GCC Government Social Media Summit to network and interact with and learn best practices from.

Why You Should Attend

Gain access to six industry specific workshops to better understand the needs of your audience

Meet and engage with innovative industry experts one-on-one

Gain insight into what other industry leaders are doing within the social media space

Understand how to validate your organisation’s social media efforts with ROI

Learn proven tactics on how to harness social media to generate leads for business growth

Receive advice and insight from the brightest in the field

Integrate content marketing into your social media strategy successfully

Learn to reach your consumers with original and engaging content

Maintain a positive brand reputation and effectively navigate customer service needs

Meet valuable contacts and network with industry leading professionals

Who Should Attend

Are you responsible for your government’s internal and external communications? Have you been tasked with community engagement? Do you want to learn how social media can enhance your department’s functions? People who should attend this summit include, but are not limited to:

Chiefs, Head, Directors and Managers, Coordinators & Officers of:

Information Officer SEO Specialist

Executive Officer Social Media Strategist

Communications Community

Public Relations Social Media Policy

Marketing Content Strategist

Digital Content Social Media Marketing

New Media Press

Social Media Social Intelligence

Online & Digital Engagement

Advisors, Managing Directors and Executive Directors

From: September 17, 2014 08:00
To: September 18, 2014 16:00

Sofitel Dubai Jumeirah Beach, Dubai, United Arab Emirates


Government, Internet


Information Officer, Online & Digital Engagement, SEO Specialist, Social Intelligence



Contact email

Contact phone
+971 4 447 5357


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