Hotel Design and Development Russia and CIS

Building sustainable and profitable hotels in Russia and CIS.

7-9 Apr 2014 at Метрополь, Moscow, RU

Business, Industrial

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About the event:

Case Studies of Generating Business Value from Visual, Text and Predictive Analytics of Big Social Data.

This session is hosted by the Centre for Business Data Analytics (cbsBDA: at Copenhagen Business School. The centre aims to help Danish companies create business value from in-house and open big data sets and increase their competitiveness in the global marketplace.
After having attended this session, you will gain knowledge about:
- The three paradigms for generating competitive advantages and business value from new technologies
- cbsBDA’s framework for transforming big data sets into business assets by creating meaningful facts, actionable insights, valuable outcomes, and sustainable impacts
- Case Studies of Business Data Analytics
- Real Promotor Score (RPS), a novel metric that models and predicts brand parameters
- Brand Loyalty Quadrant (BLQ)
- Predictive analytics of sales and revenues combining CRM and social media data sets
- Prescriptive analytics of corporate social media crises (aka “Shitstorms”)
- Big Data Analytics for Transportation and Logistics


To stop talking BS about Big Data ”blah blah blah” and start doing Business Data Analytics to generate meaningful facts, actionable insights, valuable outcomes, and sustainable impacts.

Event format:


Audience level:




Please note
That there will be charged a No-Show-Fee of 300 DKK. Cancellations must be made minimum 24 hours prior to event start by going to your Conferize profile, clicking "My Tickets" and then "Manage Tickets". Here you can cancel your ticket, by clicking “cancel ticket”. In order to register your attendance, it is important you check-in at the venue.
Venue-staff will be handling this.
The No-Show-Fee is made due to high demand and limited seats.

By registering to this free event you grant SMWiCPH’s sponsors the right to contact you.

From: April 07, 2014 09:00
To: April 09, 2014 17:00

Метрополь, 2 Театральный проезд, Moscow, RU


Business, Industrial

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