The first factor of disruption for brands is not consumed Their goal competition. The uses of it Have Evolved considerably with the Internet, mobile and social media. It's time for brands to rethink Their relationship to consumer and connected to That adopted new tactics and strategies to communiquer with him. From the establishment of branded content to look for engagement or co-creation or the Social CRM or mobile marketing, it is not enough to interrupt with year advertising message. Firms That can earn consumer's care and turn him into year will be ambassador Those Who Will Assert Themselves as the big winners in the coming years.
The first factor of disruption for brands is not competition but their consumer. Uses of it have changed considerably with the Internet, mobile and social media. It's time for brands to rethink their relationship to the connected consumer and adopt new tactics and strategies to communicate with him. The creation of branded content looking for commitment or co-creation through social CRM and mobile marketing, it is not enough to interrupt with an advertising message. Companies that can earn the consumer's attention and transform it into an ambassador, will be those that argue as the big winners in the years to come.