In the year 2000, CEO and founder of Hyland Investments Corporation, Jeff Kollen, was approached by a marketing group to set up the same comprehensive strategy as Hyland does for their clients today.
The only problem was that the company that serviced Jeff and his wife setting up the strategies, had no scruples or ethics, and they clearly over promised and under delivered on what they were offering. But, despite this, the strategy still worked. It was then that Jeff realized if he provided an above average service, and exceeded people’s expectations, there was a great window of opportunity to meet the need.
After doing a study on Australian retirement statistics, the size and magnitude of this need became evident to him.