Come to Berlin and discover the newest products at the world‘s leading trade show for consumer electronics and home appliances. IFA is the most important trade event. This is where the leading international brands launch their latest innovations – offering you a chance to get first-hand information from the world‘s foremost manufacturers. The main focus at IFA is on digital products – from ultra-HD displays, to smart TVs, tablet computers, smartphones and networked home appliances. A variety of keynotes, presentations and forums analyze trends and sales schemes for new markets. IFA is where industry experts and media representatives discuss topics ranging from social media and smart homes, to digital ecosystems and energy efficiency.