The focus of the conference is how to achieve – and celebrate – excellence and consistency in branding wherever it is manifest. Organised by market sectors, design commissioners from the client side play a prominent part as speakers at the conference and judges of the Brand Impact Awards.
Collaboration – between creative teams, specialists like illustrators, writers and photographers and with the client – is crucial to truly effective branding. No brand can expect to convey a consistent message without it. The conference will therefore address collaboration in sectors that are particularly vibrant at the moment. The key ones are FMCG, sports, retail and the drinks sector, which will run as parallel sessions for you to choose from – FMCG or sports; retail or drinks. There are also a number of keynote presentations by Chris Sanderson (The Future Laboratory), Dee Cooper (Decide) and Michael Wolff (Michael Wolff & Company). These will cover: global connectivity; financial services; luxury; and customer engagement.
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