As customers become increasingly connected through smartphones and social media, TOCs are under increasing pressure to provide consistent real time information across all communication platforms from the home computer, to the hand held device to the station to the platform and on board.
The solution to ensuring consistent data is delivered consistently and in real time lies the ability of companies to integrate systems and data and automate control to improve the speed, accuracy and accessibility of passenger information during disruption. With integrated systems TOCs can push personalised information to passengers and provide smarter mobile ticketing to deliver seamless multimodal experiences that meet customer expectations.
The most effective way to assess the business case for systems integration and to optimise the use of all communication platforms such as social media and smartphones is to learn directly from TOCs & Infrastructure Managers from across Europe and North America that have real, tried and tested experiences of leveraging the latest technologies.
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