Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers. This one-day course will provide you with a solid understanding of the mobile marketing landscape, examining the sector's rapid evolutino and considering current and future trends. Focusing on apractical skills and cutting-edge case studies, you will leave with a throough knowledge of the technologies and terminology of mobile and best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach. Econsultancy has trained more digital marketers around the world than anybody else. Visit our site to find out more about this course, and to view other training in your area.