It's 200 iOS developers gathering at the seaside to share knowledge.
It's a relaxing atmosphere to learn great stuff about iOS development.
It's a 3 day iOS developer conference with twin tracks - one pretty techie, and the other full of things that you need to know about iOS development - business, design, graphics and other interesting stuff.
Some quotes from previous attendees (genuine comments from the online evaluation):
What did you like best?
"The community, got the right mix of speakers and participants"
"The chance to meet the people who make the apps I use every day."
"The atmosphere - really buzzing, really fun, really friendly, really
"The mix of topics covering design, coding, architecture and business."
"Informal, Speakers easy to approach, Good selection of subjects
"Practical tutorial sessions like Cocos2d"
"It was great to have regular breaks between talks to network with
everyone, especially the big shots. The networking was as important, if
not more important than the talks."