iStrategy's Australian Conference will return to Melbourne in November, after its successful Sydney conference in February.
Widely regarded as the nation's 'Capital of Culture', Melbourne is the perfect place to wrap up our 2012 tour. Indeed, with its fingers firmly in the pies of both culture and research, there's no doubting the city is immersed in the new connected ethos of all things digital – and we're here to harvest that knowledge, while offer a bit ourselves. From speakers with expertise in every online channel to our wide range of attendees from both agencies and brands – via our exclusive networking opportunities – there's little we won't be covering in Melbourne to take back and implement into your digital strategy. If building a high-performing, integrated marketing strategy is paramount to your corporation, then iStrategy Melbourne is the soundest of investments.
iStrategy Melbourne is the fourth session of our global conference series in Australia. Some of the goals of our past attendees have been:
-Building Customer Loyalty
-Audience Development / Traffic Building
-Creating Brand Awareness
-Internal Social Media Training
Keeping these common objectives in mind, iStrategy has recruited keynote speakers, panelists, workshop facilitators and attendees with expertise in the online channels that drive successful outcomes and tools that provide ongoing measurement, including:
-Mobile Marketing and Applications
-Search Engine Optimization (SEO) and Search Engine Marketing (SEM) or Pay-per-Click (PPC)
-Email Marketing, Database Marketing and Customer Relationship Management (CRM)
-Content Strategy Including Video, Viral and Blogs