TRANSFORM YOUR DIGITAL STRATEGY
Canada is rapidly emerging as one of the most digitally savvy places in the world. It might just be the long winters, but Canadians are spending more time online than any other country – including highly wired societies such as China, South Korea and the US – with the average Canadian spending 45 hours/month browsing the internet. One-third of the population now owns a smartphone and, with an increasing number also active on social networks, the possibilities for digital marketing professionals are huge. Indeed, digital advertising spending targeted toward Canadians surpassed 2.5 billion dollars last year.
So where better to head for our final event of 2012 than Canada's cosmopolitan capital? Toronto has long been known as a high-tech hub and is home to the country's biggest brands and most influential thinkers. We hope you'll join us there in December!
RESULTS-ORIENTED DIGITAL AND SOCIAL MEDIA STRATEGIES
iStrategy Toronto is the 17th installment of our global conference series. And it promises to be the best yet. Whether it's building customer loyalty, increasing sales, improving lead generation or driving greater consumer engagement, our program has been specifically designed to help attendees develop their audience and build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.
With these common objectives in mind, iStrategy has recruited keynote speakers, panelists, workshop facilitators and attendees with expertise in the online channels that lead to successful results and tools that provide ongoing measurement, analysis and decision-making capabilities. These include:
-Mobile Marketing and Applications
-Search Engine Optimisation (SEO) and
-Email Marketing, Database Marketing and Customer Relationship Management (CRM)
-Content Strategy Including Video, Viral and Blogs