Look at the pattern. Apple screws up maps by providing poor quality data. Healthcare.gov doesn’t let users have access to the plans they need. Blackberry creates a new tablet without building in email. In all cases, the users couldn’t get what they wanted or needed: Content. In what may possibly be his most entertaining presentation ever, Jared will show you the spectrum of how well-designed content served by well-design experiences helps our business. He’ll explore how delightful content improves the bottom line and how frustrating content can hurt the business.
How an expanded notion of content is critical to understanding the value of user experience
Where to tailor your design strategy with the five priorities every senior executive cares about
Which of the emerging business model variations for content might be the right direction for your business.