Basic economic accounting suggests that economic growth depends on productivity gains and changes to the workforce. With service sector productivity gains diminishing and baby boomers across Europe approaching retirement, businesses face crucial questions on how they will fare. What can be done to maintain levels of prosperity in the UK? Will business embrace older workers? Is Europe's best strategy to supply capital to emerging markets and hope to live off the proceeds? What can we learn from contrasts with Japan, China, India? We will explore how most economic decisions we face are driven by our rate of reproduction.