The inaugural Portal Solutions Forum in the UK will take particular focus on Audience Engagement. All of us are wrestling with the question of how to strengthen our relationships with the groups that matter most to our companies: customers, partners, employees and the public. There are more ways than ever of interacting with them—in stores or at the office, through mobile devices or over the phone, using sophisticated web applications or through Twitter. How can we better integrate all of these touch points, so we can better understand each person's needs and get a comprehensive view of our relationships with them?
Portal technology has always been about connecting people, but in the past we've focused on getting them connected to data and applications. As we increase the focus to include interactions with people, portals will become the nexus for companies to build relationships with each of the major audiences they serve.
I hope you'll join us to learn and share your experiences. Let's see how our peers are tackling these challenges using open source technology. You'll also see some great case studies, learn about the future of our products and have the chance to receive product guidance.