Recent findings indicate that over 50% of Americans distrust the financial industry, with banks and financial services ranking as the top two least trusted organizations by U.S. consumers.
Marketers have come to the realization that customer engagement and loyalty, versus customer acquisition, are critical for driving sustainable growth within financial institutions. Customer loyalty has become a much deeper and complex idea than it has been in the past. Customer loyalty is no longer about points, discounts or rewards; but instead the way processes, technologies, ideas and interactions engage an individual with a brand.
The marcus evans Loyalty in Banking and Financial Services 2013 Conference will provide customer loyalty marketers with a deeper understanding of key issues that are currently affecting the implementation of effective strategies to achieve an ever-growing, profitable, and engaged customer base.