‘Power in business relationships’

November 8th 2018 10:00 - 14:00

Key points of the session:

- Use of power in interpersonal and business relationships
- Relationship Marketing (RM)
- B2B, Key Supplier Relationships (KSR) and performance measurement
- Supply Chain Relationships (SCR) and Power
- Exploring different power in business exchange scenarios in models
- Development of modelling for future business sector scenarios

Prof. Martin Hingley avatar
Prof. Martin Hingley

Chair of Strategic Marketing at University of Lincoln (Lincoln Business School), UK. A front man of an international think tank group with a diverse range of research interests (sustainable value for market, chain and network stakeholders).


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