Seventy-four percent of business executives say their company has a digital strategy, but only 15% believe their company has the skills and capabilities to execute. As an eBusiness professional, it’s your job to close that gap. You must master dynamic new digital ecosystems of value, harnessing resources both inside and outside your company in order to win, serve, and retain customers.
Through sessions led by Forrester analysts and industry leaders from Bank of America, 3M, Walgreen Co. and more, you will learn how to create alignment and balance in your digital strategies — and in the process, transform both your operations and customer relationships.
Who Should Attend:
- eBusiness & Channel Strategy Professionals.
- VPs and directors of eCommerce.
- VPs and directors of eBusiness.
- VPs and directors responsible for digital sales and service strategies.
- Senior digital strategy leaders.
Quotes from 2013 Attendees
"The forum was very informational and spurred a lot of ideas to bring back to my organization."
"Good high-level thinking – tangible, actionable and relevant."
"Very glad that I attended. Great information and very relevant."