To win the dynamic digital consumer in China, you must focus your efforts on understanding, delighting, connecting with, and serving your customers. Welcome to the “age of the customer,” where the one true, defensible competitive advantage is to become customer-obsessed. To succeed, you must first develop a fundamental understanding of your targeted customers’ technology adoption, behavior, and attitudes. Only then can you effectively engage, market, sell, and serve them across a range of digital touchpoints.
At this Event, Forrester analysts and marketing executives will answer important questions about how marketing and strategy professionals will thrive in the age of the customer, including:
What are the social, local, and mobile behaviors of your targeted customers in China?
How do you build deep customer knowledge to drive competitive advantage?
How should you execute personalized customer engagement in a diverse market?
What role does technology play in customizing and synchronizing marketing efforts across channels?
How should you optimize efforts across your ecosystem to drive scaled engagement and ROI?
What is the right way to globalize your interactive marketing programs?
How are companies using technologies in Asia Pacific to support marketing, shopping, buying, and service capabilities across multiple customer touchpoints?
Which new digital technologies will be the most disruptive — and when — for interactive marketing and eCommerce?
How do you organize to deliver sales and service across multiple touchpoints?