If you know how to market, you will have a profitable pharmacy. If you are an ineffective marketer, you won’t. It’s that simple. One of the richest men in the world, Howard Ruff, once said. “If I could teach my kids one thing, it would be the skill of marketing because with that skill, they’d be successful with anything they did.”
The Pharmacy Marketing360º kicks off with a two-day workshop to build the foundation of an effective marketing program. It also includes additional webinars that cover the strategy and application of social media, inbound marketing, word-of-mouth marketing, traditional marketing and how they can all work in harmony to bring you new business and maintain relationships with your existing customers.
This is a must for any pharmacy owner and marketer who desires owning a money-making pharmacy in today's competitive landscape.
Through high-impact processes, exercises, and case studies, you’ll learn:
The ins and outs of neighborhood marketing warfare
How to use word of mouth marketing to make your pharmacy more profitable
How to spend less money on marketing
How to make your customers and team happier
You'll also walk away with a comprehensive marketing plan and implementation strategy to help you get started immediately once you're back home.
The objective of this workshop is to have you leave with a marketing plan that sets a platform for engaging your employees, strengthen the relationships with your existing customers, and drives new patients into your pharmacy with new scripts in hand. Best of all, after participating in the Pharmacy Marketing360º program, you’ll own transformable skills and a marketing expertise that will continuously make your pharmacy more profitable year after year.