Join us at the first Mature Marketing Summit to…
Find out why Radio 2 , the UK’s most popular and fastest-growing radio station, with more than 15 million listeners – will be sustained by older listeners in the years to come.
Learn about the innovative methodology used by D C Thomson to create its mature market segmentation model.
Discover the Newcastle University Campus for Ageing and Vitality – a world-class, purpose-built, state-of-the-art facility with the largest number of academics working on this crucial subject in Europe and what the longevity revolution offers marketers.
Hear from the UK’s leading expert on people-centred inclusive design and how this relates to older people – Professor Jeremy Myerson of the Helen Hamlyn Centre for Design, at the Royal College of Art.
Uncover why one of the World’s largest banks is doing so much to make banking more accessible to older people.
Identify why the ageing populations in the USA, EU and China will require different market strategies.