Measuring alumni engagement has historically been a big challenge in alumni relations work. With pressure to take a more quantitative approach to alumni relations, leaders in the field have begun to gather data on alumni activity and started using metrics to work more efficiently, improve engagement, and better their programs.
Join us in Phoenix to learn the key components of implementing engagement metrics in your alumni relations shop, including:
Gathering and analyzing essential data
Applying an engagement scoring model
Deploying surveys for alumni attitudes and event feedback
Using data to inform future planning