TheMediaBriefing.com is launching the inaugural Media Marketing Strategies conference, the first and only event exclusively for senior marketing professionals in the media industry. It takes place on 19th – 20th November at CCT Venues-Smithfield, London.
The digital revolution has transformed the role of marketing in media businesses. You are the future CEOs! But though your time and resources are still limited, the range of challenges to tackle has grown exponentially. What can you get from your data? How do you build a single, multi-platform customer view? To what extent should you automate marketing processes? What is the best way to bundle and price products? And how can you manage all this without spending a fortune?
The pressure is on to build a multi-faceted function that can take on print subscriptions, digital campaigns, multi-platform selling, data analysis and technology integration – all at once – whilst keeping a firm focus on your customers.
Media Marketing Strategies will address all of the above and more. 19+ case studies will offer evidence-based, practical advice to enable you to tackle your key challenges and unlock vast new revenue opportunities within your business.