Minimum Viable Brand: Get Your Business Going

22 Jul 2013 at The Google Campus, London, United Kingdom

Business

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From 8:30 am to 10:00 am
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Summary:

In this event, the global brand and innovation agency Wolff Olins looks into creating a 'Minimum Viable Brand' to help you turn your startup into a high-growth business.
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Description:

Looking to turn your startup into a high-growth business? Have a great product and team, but short on bandwidth? Or aspiring to do new things to expand your purpose in a crowded market?

Recently named the 7th strongest entrepreneurial ecosystem in the world, London's startup scene is bursting with ideas and mind-spinning potential. From small nimble businesses to big brands looking to innovate, it seems that new products are entering the market every day. Yet, how does one achieve sustainable growth when resources are bootstrapped, success is unpredictable and a smart market fit is crucial to find?

In this event, the global brand and innovation agency Wolff Olins says the answer lies not in a compromise or a quick fix - but in the 'Minimum Viable Brand' that is hard-wired into your product. Bridging the dilemma between technology and storytelling, this event will focus on how efficient brand tools can help you succeed in the race.

Join us to learn about:
+ The evolution of brand in today’s world
+ Why your product is the ultimate launchpad for your brand
+ Key challenges a brand can help you take on
+ Intro to the ‘Minimum Viable Brand’
+ The effective way of going from Idea to Pitch to Experiences you want to create
+ Brand tools and advice on getting your business going
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Category: Conferences/Trade show
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Price:
Free
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When
From: July 22, 2013 00:00
To: July 22, 2013 23:59
Where

The Google Campus, 4-5 Bonhill Street, EC2A 4BX, London, United Kingdom

Category

Business

Contact email
london@generalassemb.ly

External link

Submitted by:

evvnt Platform

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