The MMA's EMEA Forum in London will have a packed agenda focusing in three key areas – Building Mobile Capability, Demonstrating the Impact of Mobile and Cultivating Inspiration and Innovation in the Mobile space.
Building Mobile Capability will present case studies and insights from advertisers showing how they have built their mobile strategies and integrated them into their overall marketing and their businesses. Sector experts will highlight and explain the latest trends and insights within the mobile ecosystem, decluttering the clutter and pinpointing key mobile behaviours, all geared to help develop more effective mobile marketing and advertising.
To further demonstrate the impact of mobile, the MMA will share the results from its proprietary SMoX research – a study delivering real data on mobile's impact in a multi-media advertising mix.
Cultivating Inspiration and Innovation is where creativity and technology meet. It's an opportunity to showcase how mobile is being used to develop closer connections to consumers in new, scalable and effective ways. Attendees will leave better informed and with a clear view on how to be more successful in mobile.
Glyn Williams – Senior Director of Media, ASDA
Didem Baser – Executive VP, Digital Banking, Garanti Bank
Dominic Burch – Senior Director of Revenue and Innovation, ASDA
Luis Di Como – SVP, Global Media, Unilever
Sukru Dincer – VP Marketing Hair and Personal Care, Unilever (Elidor/Sunsilk)
Richard Firminger – MD Europe, Flurry with Yahoo.
Paul Frampton – CEO, Havas Media
Nadia Gonzalez – VP, Mobile Marketing, Gemalto
Charlie Hunter-Schyff – Head of Planning and Insights, Mobile Advertising, Telefónica
Iain Jacob – President, Dynamic Markets, Starcom Mediavest Group
Frederic Joseph – CEO for Performics EMEA and Global Mobile Lead for ZenithOptimedia
Scott Seaborn – Global Mobile Strategy Director, Aimia Inc (Nectar and Air Miles)
James Temple – VP, MD, Executive Creative Director, R/GA
Full Event Package (Does not include Smarties Awards Dinner) – Members: £550
Full Event Package (Does not include Smarties Awards Dinner) – Non-members: £575
Speakers: Glyn Williams, Didem Baser, Dominic Burch, Luis Di Como, Sukru Dincer, Richard Firminger, Paul Frampton, Nadia Gonzalez, Charlie Hunter-Schyff, Iain Jacob, Frederic Joseph, Scott Seaborn, James Temple
From: November 10, 2014 08:00
To: November 10, 2014 19:00
etc.venues Bishopsgate, 155 Bishopsgate, EC2M 3YD, London, United Kingdom