In the increasingly large and fragmented mobile payments marketplace, a market that is no longer industry led, for the first time the Brick and Mortar Banks do not dictate payment trends. How can operators ensure consumer uptake and demand for their products and services in this new marketplace, whilst achieving a cost effective means of delivering and implementing mobile payments that suits the needs and the infrastructure of merchants?
Industry experts expect mass adoption of mobile payments to occur within the next 2-3 years, in order for this prediction to come good, operators and providers need to ensure their business models are customer-centric and meet customer expectations securely and consistently across all platforms.
With new companies and operators entering the market every day, and the imminent inclusion of mobile payments and NFC on the London Underground set to spark a worldwide trend in public transport, the industry is set for a boom period!
Standard Operator: €2199
Standard Vendor: €3798
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