Image rights...a new debate, a new area of licensing for the music industry?
Tracking and administrating music rights, both for mechanical and performance licences, is an established industry. However, with the increasing importance and proliferation of visual content, in particular video, across all digital channels and devices, do the current trademark and IP laws go far enough to protect a music artist’s image from commercial exploitation while providing a new revenue stream?
Virtual reality, including the creation of performers, is in many entertainment media becoming the norm. Style as a component of image can now, in many contexts, be measured, analysed and replicated. What is “image” and how is it protected at present? Does it deserve a new basis for protection given its economic importance? How to manage, track and enforce the licensing of “image”? What are the options and how would they work? Can image metadata be guaranteed?
Does the Linked Content Coalition, part of the Hooper Copyright Hub concept, address the licensing issue from all content angles, providing creative protection to artists and ease of use for new technology and business ventures within the content and entertainment industry?
Guernsey has set up the world’s first ever image rights registry, allowing celebrities to guard and monetise their catchphrases, mannerisms and gestures, in addition to their faces – will these legal structures be replicated and spread internationally protecting image and personality of famous artists? Why did Guernsey take this step?
Admitting that no technology is ‘neutral’…who will benefit?
Are there new opportunities, revenue streams and/or business models emerging from this?