In a market awaiting mass adoption, the 2013 edition of NFC World Congress showed the contactless experience is part of a wider trend, the "mobile proximity services". This new way to interact with the digital world involves the whole mobile ecosystem, through whatever technology, NFC-based or not. With 90 speakers and 564 attendees coming from 60 countries, this edition was very rich in stimulating exchanges on ways to move the market forward while showing a wealth of innovative applications revolutionizing retail, marketing, transport…
The "mobile proximity" business is becoming a reality, and the Congress is well-positioned on this wave!
Now in its fourth edition, NFC World Congress extends its scope to all the mobile proximity technologies: NFC, QR Code, Bluetooth LE, HCE/Cloud-based, LBS… All the stakeholders, from IT industry giants to the smallest start-ups, including implementers from verticals, are invited to exchange on the successful ways to leverage this tech revolution!
Built on a high-level business conference, complemented by an exhibition and three co-located conferences, the Congress delivers high-value contents, live experiences, networking and business opportunities to the full value chain of these mobile proximity services.
CONFERENCE: services, innovation & business
NFC World Congress conference provides both strategic expertise by market leaders and operational contents through emblematic customer cases. To ensure high quality contents and event experience, the 2014 edition is based on:
Call for Papers process: the Program Committee carefully selects the presentations bringing original and value-added contents to the audience
Neutrality: openness to all technologies, models, ecosystems advancing mobile proximity business
3-day packed agenda along two parallel tracks
Strong use cases focus: sharing lessons from around the world of innovative services revolutionizing verticals
Visionary opening keynotes from the leading market players.
Live experience: in addition to classical conference format content, the Congress offers exclusive hands-on, labs visits, workshops, demos as well as multiple social events, networking tool…
Smart Solutions Show: live innovation in 4 dimensions
For 2.5 days, from September 22 to 24, take the opportunity to source innovation, seek business and network with the market leaders and innovators that are building our "trusted mobile life".
Smart Solutions Show will be the busy focal point of four global events: NFC World Congress, M2M Innovation World Congress, World e-ID Congress and Chip-to-Cloud Security Forum. This exhibition fosters value-added synergies between mobile proximity, e-ID, M2M and digital security markets:
– 50 booths displaying new products, innovative solutions and expertise
– Multiple demos
The added audiences form an exceptional attendance of 1700 participants coming from the spearhead companies in these complementary markets.
VENUE: The pharo Palace, Marseille Provence
The Congress moves to Marseille, the second largest city in France and an essential destination for business and tourism. Nestled between sea and hills, Marseille combines the richness of a unique heritage, an intense cultural life and an exceptional location.
The venue is the prestigious "Palais du Pharo" (Pharo Palace), a central venue which offers impressive views both on the Mediterranean Sea and Marseille’s Old Port.
NFC World Congress is a joint venture between Globalsmart advanced technologies media group and Strategies Telecoms & Multimedia, an ICT event organizer and ICT information services provider.
The mobile proximity services have just begun to change behaviours and to challenge all their stakeholders. Mobile operators, banks, service providers and other verticals have to renew their business models around the smart phones and other smart connected devices. As already seen in the m-payment arena through the multiplication of payment systems, 2014 will surely see new moves, innovative models and technologies that will mark key milestones for future winning mobile proximity services.
Over three days, the NFC World Congress 2014 conference will timely address all these changes and thanks to a panel of 90+ eminent speakers, panellists and keynotes.
The 3-day packed agenda built by the Program Committee will include over 12 thematic sessions to cover major deployments worldwide, competitive strategies, innovative solutions, new opportunities, business models, remaining challenges…
This year’s sessions themes will include:
m-Payment: which technology is going to win?
Proximity payment and in-store payments are set to explode in the coming years, replacing traditional payment methods. Hot topics in 2014:
– Disruptive or complementary solutions: how should NFC be combined with BLE, QR codes, HCE, etc.?
– Are m-wallet the universal payments solution?
– How to trigger mass adoption?
– Will credit cards continue as plastic or become apps?
– What are the successful collaboration models between banks, issuers, MNO, TSM, merchants..?
– What new approaches will emerge?…
Retail 3.0: reinventing the shopp
Along with m-payment come a wealth of innovative shopping applications: point-of-sale information, coupons, in-store promotions, customer loyalty programs… Through concrete use cases and insights:
– How to unify physical and online commerce?
– How to leverage multi-brand loyalty?
– How can retailers be sure to pick the right offering for their business? …
Marketing: reinvent the customer relationship
NFC/contactless technologies allow brands to connect with their customers instantly. With the integration of analytics, marketers also collect consumer insights and behaviour for the improvement of future campaigns. A review of the all the innovative applications and their real use case. The question of the ROI will be raised!
Spearhead deployments around the world
NFC is not dead! A review of global progress with NFC & mobile proximity services around the world: leading countries status and outlook. In 2013, over 10 countries were scanned.
Beyond payment: How the Connected Life looks like?
NFC non-payment applications market is announced to experience an exponential growth. This full-day track will cover all the key compartments of the "connected life": Smart Cities, Smart Homes, Smart objects and other IoT devices, Connected Cars… Among the issues raised:
– What to expect from NFC outside of mobile – in consumer electronics, household appliances, automobiles, etc.?
– What services to boost customer’s adoption?
Air Travel services (new theme)
At the airport, before, during and after the flight, the always-connected traveller is becoming a reality. This new session will review the innovative applications, most significant projects and deployments led by airlines, airport, service providers. Held jointly with the co-located conference World e-ID Congress, the biometrics/Access control aspects of the topic will be addressed.
OTHER 2014 HIGHLIGHTS
- Highlights on new mobile usages and innovation
- Stronger attention and visibility to start-up projects
– More interactivity: panel discussions, focus group meetings…
– Joint sessions with co-located conferences
– New learning offers through educational trainings/ workshops
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