Vibrant marketing is the key to raising awareness and building support for your recreational sports programs and facilities. An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.
The National Marketing Institute (NMI) is a biennial educational opportunity specifically designed to provide practical marketing tips for professionals in the field of collegiate recreation. Valuable for both experienced marketers and those new to the field, the educational sessions of the NMI deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices.
The NIRSA National Marketing Institute delivers valuable information for a broad range of attendees:
-Marketing Directors who oversee planning, strategy, and implementation of marketing strategies.
-Marketing Professionals both entry-level and experienced, who are responsible for execution of marketing strategies and promotions.
-Programming Professionals both entry-level and experienced, who are interested in learning the best ways to publicize their programs and services.
-Students who are interested in pursuing a career in marketing non-profit recreation, sports and fitness programs and services.
-And others...professionals of all levels who are interested in developing and improving marketing strategies to successfully promote and publicize their programs and services.
Read what past NMI attendees have said about attending previous institutes:
-The Marketing Institute is a great gathering of creative minds willing to share ideas.
-The speakers were fabulous and the sessions provided much information to take back and implement immediately. The Institute was very educational and I will definitely attend in the future.
-The small size really allowed me to connect with my peers at other institutions. The topics were right on with things I deal with every day - web and social networking, marketing planning, sponsorships, etc.