Organizing Principles for Content Marketing in Healthcare Industries Webinar

1 Oct 2014 at Online

Health & Fitness, Marketing & PR

Organizing Principles for Content Marketing in Healthcare Industries Webinar 1 Oct 2014 Online
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Content marketing is hot, hot, hot! Marketers in nearly every industry are engaging in this “new” strategy for acquiring new customers, retaining current customers, raising awareness and changing perceptions. Healthcare marketers have the added complexity of operating in a highly regulated, complex environment in a time where the average consumer is being more informed of and knowledgeable about their healthcare options.

You may be already deep into your content marketing initiatives, but do you have a plan or organizing principle to shape your efforts and measure results? You’re not alone if you don’t. In fact, 93% of marketers surveyed by the Content Marketing Institute stated they practice content marketing but only 55% stated they had a content marketing strategy. Join us on [date and time] to hear three examples of how healthcare companies have organized their content marketing efforts to achieve specific goals.

Speakers:
Shane Johnston, Senior Vice President and Group Director, Capstrat
Angela Connor, Senior Vice President, Group Director, Capstrat

When
From: October 01, 2014 02:00
To: October 01, 2014 03:00
Where

Online

Category

Health & Fitness, Marketing & PR

Contact email
mfeola@bdionline.com

Contact phone
+1 212.765.8043

External link

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