Content marketing is hot, hot, hot! Marketers in nearly every industry are engaging in this “new” strategy for acquiring new customers, retaining current customers, raising awareness and changing perceptions. Healthcare marketers have the added complexity of operating in a highly regulated, complex environment in a time where the average consumer is being more informed of and knowledgeable about their healthcare options.
You may be already deep into your content marketing initiatives, but do you have a plan or organizing principle to shape your efforts and measure results? You’re not alone if you don’t. In fact, 93% of marketers surveyed by the Content Marketing Institute stated they practice content marketing but only 55% stated they had a content marketing strategy. Join us on [date and time] to hear three examples of how healthcare companies have organized their content marketing efforts to achieve specific goals.
Shane Johnston, Senior Vice President and Group Director, Capstrat
Angela Connor, Senior Vice President, Group Director, Capstrat