Not all packaging is created equal! Efficiency enhancement, cost reduction, sustainability und usability are only some topics that companies have to be concerned with nowadays. Packaging is THE sales argument at the point of sale. Its design and the message contained address customers directly from off the shelf and fuel their desire to buy. Be different and stand out from the crowd of market suppliers!
PACKAGING INNOVATIONS 2014 therefore engages in the design and branding of primary and secondary packaging and the corresponding materials and technologies.