It is a new era for Pharmaceutical marketing and customer care. Pharmaceutical industry now understands how it works in customer-centric world and realizes the need of revolution. Patients are not only passive recipients but rather independent decision-makers and the power of consumer is increasing. Moreover, customers are more demanding and require similar services as they can be offered by their banks or telecom companies.
Obviously there is a pressing need of being customer-centric and of paying more attention to customer service. Pharmaceutical companies need to think about how to achieve exceptional customer experience in order to differentiate from competitors and to gain competitive advantage. There are many things that Pharma can learn from other industries in order to be customer-centric and to discover customer behavior. Now it is the time to uncover the full potential of Social Media, Multichannel Marketing and Customer Experience Management Strategy.
We have already seen pharmaceutical companies follow the customers to the remote channels. Patients are looking more and more for the information immediately. They do not want to wait for their medication, nor do they want to wait to be diagnosed. The demand for online medical support is high, which means that patient's are receiving information about your product from experts that are not you. How do you keep up your relationship with your client? What is your multi-channel strategy? Your clients are looking to receive your products in the same manner that they receive the rest of their shopping - quickly, with rewards and through mobile channels.
However, while we keep our focus on being customer centric, we must also ensure that our Health Care Practitioners(HCP) have the most up-to-date information, be aware of innovative approaches and uphold your values. Sylvie Coumel, Sanofi, one of our keynote speakers shall discuss the knowledge sharing platform 'Connecting Nurses' - which enables sharing of key innovative practices, patient education and more.
There are many different customer segments, and the leading companies are adapting their approach to their patients. Our speakers shall discuss the major issues in detail and will guide you to the right path to achieve your goals. Learn from the top experts how to offer your customers the best service they deserve and allow your business to grow.
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