The Pivot Conference
The media and marketing world is transforming right before our eyes—faster it seems, than the speed of the internet. Suddenly, brand marketers find themselves in the altered landscape of social networking, where the rules have changed, the ground is shifting, and the status quo is out of the question. Inhabiting this foreign territory, wielding more influence with every blog, post and link, is your most powerful new market: The Social Consumer.
You no doubt recognize this demographic. They’re the emerging dominant force—that elusive crowd of young digital natives who have rejected traditional media in favor of the internet, who now have the incontrovertible power to drive brand value through the streams of their own social networks. But how do you keep up with them? How do you reach, engage and influence this ADD-ridden demographic, so that your brand becomes a positive, relevant part of the social stream?
Join us at Pivot 2012.
Pivot is an exclusive two-day event, October 15-16, 2012, for top brand managers who seek to bridge the gap between their brand and the rising Social Consumer. Directed and hosted by Brian Solis—principal at Altimeter Group and a globally recognized thought leader in social media who has led interactive and social programs for Fortune 500 companies, notable celebrities, and influential startups—Pivot 2011 will deliver the context and understanding you need to redirect marketing dollars, create authentic interactions, and map a strategy of successful engagement with this powerful new market. Here you will…
Learn the culture, conventions and conversation of the Social Consumer.
Get access to exclusive research conducted by Brian Solis.
Learn how to join and influence the conversation.
Get inspired by visionary speakers at the forefront of social integration.
Participate in experiential workshops.
Dialog with thought leaders from leading brands and agencies.
Develop specific solutions that work in the changing world of marketing.