Several speakers recognized professionals, will discuss the new challenges that are professionals in this area and on the solutions that can be built together throughout the industry to respond to these new challenges.
It will be the first event focused on the debate about the role of digital marketing in the tourism industry. We will launch the debate on the role of Digital Marketing in the tourism industry. We want to bring the professionals to question is: in which way the online communication strategies have influenced the tourism industry and can the industry take advantage of the different communication tools available metrics that can be used to analyze the effectiveness of a strategy marketing? There are studies that may help in creating methodologies for effective marketing plan? Communicating online in B2B context? And B2C? Who is the current consumer? What is the importance of social media in our strategy?
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