The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. - 4:30 p.m. with PR News' Digital PR Summit the day after on February 27, 2013. The SEO Workshop will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco where the Digital PR Summit will take place.
As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.