The PRWeek Awards are without equal in scope, in fairness, in scale. The film industry has its "Oscars" or "BAFTAs"; property its "Grand Designs"; music its "Ivor Novellos"; theatre the "Golden Globes" or "Oliviers". They are the pinnacle of achievement, but without PR, would they be front of mind for the public? Rightly then, winning a PRWeek Award, to the cognoscenti, is as great an achievement as winning an "Oscar" or an "Olivier".
There are big moments in company development, in careers, in campaigns. None bigger in communications than winning a PRWeek Award. Without the PRWeek Awards there would be no real benchmark of excellence for PR in the UK.