Thousands compete in the German speaking PR people for the attention of over 70,000 journalists. Added to this come about 40,000 German-language bloggers, Facebook and on Twitter, Google+ and other social media channels to spread their message. The media landscape is becoming more diverse, fast moving and thus more confusing. Really good contacts, well-crafted stories and skillful playing of keyboard social media today are the most important key factors for successful media relations. These topics, these two days are dedicated seminar! Gain more overview of the numerous platforms and PR tools in the social media world. Check how well the dialogue communication is embedded in your organization and how you can add an additional boost from the inside out. Work out how to formulate your your PR-2.0-Nocht-efficient design. Translate on the second day your strategies very concretely in your practice. Topic selection, implementation and management will fall easier than ever. 's special about this seminar: You do not expect boring theory blocks! The trainer worked with you questions from your communications practice. We discuss your case studies and texts, discuss your issues at hand and develop solutions for your tricky PR tasks. It offers intensive exchange in a small group!