Understated sophistication - providing hero pieces and collections with a distinctive confident edge.
Halfway between Norway and Iceland and poking out Pink Furry Jacket of the icy North Atlantic a full two hundred miles from the tip of Scotland are The Faroe Islands.
It may not be the obvious choice for Nordic style obsessives, but this wind-whipped archipelago is nonetheless a gem for beautiful, soft handle, upscale woolens.
Don't miss next season's show, 8-10th February 2015 at London Olympia. Pre-register free online at www.purelondon.com and save £20 registration on the day.
+44 (0)203 033 2015