The QSP Summit is one of major references of current marketing, as a space for reflection on topics that are in managers and marketeers agenda, trying to anticipate the opportunities and indicate ways to solve new challenges. This edition is in line with this purpose. The "Multichannel Opportunity" will allow realizing what consumers really value and how to lead the products and services through the right channel at the right time. Implement a multichannel strategy requires the involvement of entire organization. Which channels are suitable for your company and products? How to approach a Multichannel strategy? Is your company prepared for an omnichannel evolution? How is the consumer's present and future? What is the future of physical stores and virtual stores? How to get balance between global-local strategies? How to manage both in a context of business needs and communication?
But the QSP Summit 2014 brings us much more: international case studies, thematic workshops, exhibition areas, Retail Trends Forum and several surprises, an intensive day of knowledge sharing, exclusive networking opportunities and discussion.
QSP Summit is a unique event that brings together a thousand participants around great thinkers and references, in one of most renowned marketing events in Europe which achieves the 8th edition.
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