There is no denying the financial services industry faces challenging times: a hostile public, an accusing media, and an unsympathetic government. But has the tide begun to shift? July saw the publication of The Kay Review, and with it much talk of the financial services industry taking a more sustainable longer view. Whilst the review focused on market structures, can a longer view be the fillip the financial services brand needs? Can this be the answer to the issues facing those charged with their organisation's reputation management?
By moving away from the culture of "short-termism", is the financial services industry ready to reclaim its reputation by:
* Rebuilding its relationship of trust with the public
* Regaining equilibrium in its media depictions
* Responding to and collaborating with the government and other regulatory stakeholders.
Now in it's fourth year, the annual Reputation in Financial Services conference is geared towards helping companies look forward. During the course of this dynamic and packed conference programme, delegates can put the lessons of the past in context, and learn how communications professionals are focusing on their long term reputation and are positively positioning their companies, their products and their brands.