Every year affiliate programs are getting increasingly popular. Being one of the most effective marketing tools, affiliate programs have long been used in the West, and only since recently - in Russia. Runet opportunities for this kind of business are truly limitless. That is why today Russian traffic in world affiliate programs is worth its weight in gold.
In compliance with global trends and necessity to develop business in Russia and the CIS countries, creation of common platform for communication, training, promotion and making business deals between all market participants of affiliate marketing is evermore crucial. And today Russian Affiliate Congress and Expo (RACE) is the only platform of this kind in Russia.
RACE Expo was for the first time held in 2012 and it has instantly swept themarket, becoming Russia?s major international industry event in the field of affiliate programs and e-commerce.
Only in two years Russian affiliate community has got several independent projects on the basis of RACE:
? National ceremony «RACE Awards» that awards the best representatives of affiliate marketing
? specializedresearch and information web resource Race-info
? professional conference iGaming Russia Affiliate Conference (iGRA),its speakers are widely recognized experts of affiliate market.
Traditionally, in addition to exhibition RACE educational program includes several streams of conferences, workshops, training sessions from leading SEO and marketing experts; its mission is to present new, popular and profitable affiliate programs, teach affiliates to useall instruments ofinternet marketing, make independent peer assessmentof affiliate programs and market trends.
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