After the first year of registering as a user group and getting to understand the interests of Oracle user community in India, through technology days(TechDay) and technology nights(TechNight) in various cities around the country. We decided to launch a user conference calling speakers from around the world to share their knowledge and experience with users in India. Our first conference was Sangam09 held during September of 2009 in Bangalore. We invited Tom Kyte to provide three half day seminar series. Along with the seminar by Tom Kyte we also invited key speakers from inside and outside Oracle to do sessions for the remaining period of the day. This was the first event held by us at this large scale. We had a lot to learn from the interests of attendees and how to reach out to those who could not attend. Our second conference Sangam10 held during September of 2010 in Hyderabad. We invited Jonathan Lewis to provide two half day seminar series. Along with the seminar by Jonathan Lewis we also invited key speakers from inside and outside Oracle to do sessions for the remaining period of the day. Based on a survey we conducted at Sangam09 and Sangam10, we discovered that Oracle users in India preferred to have this event towards the end of the week /weekend. So they could use their personal time to learn and educate themselves. Sangam11 being hosted on Friday and Saturday is an outcome of this survey and request from our users.