eBusiness & Channel Strategy Professionals have been inching closer to C-level inner circles at their firms. But digital opportunities come with great risks: Digital disruptors' dominance of key parts of the purchase process can crush existing direct-to-consumer models and already-damaged margins. For example, the game-changing mobile experiences that digital disruptors Amazon.com, Apple, eBay, and Google have created give those firms control of consumer mobile devices and platforms, allowing them to both "tax" sales and hijack payments as well as threatening to further strangle already-squeezed margins. Rubbing salt into the wound, these breakthrough experiences have raised consumer expectations of all digital experiences, making the job of eBusiness pros to build a dynamic digital infrastructure that can support a next-generation experience even harder.
At Forrester's inaugural Forum for eBusiness & Channel Strategy Professionals, we'll debate the role that digital disruption will play in eBusiness. eBusiness professionals will hear how their peers at major global companies are using digital disruption to the advantage of their firm's bottom line — and, ultimately, to the benefit of their careers.