The world of SEO and Paid Search is changing. Growth in mobile use, changes in user behavior and smarter search mean that the old rules and tricks are no longer as effective, and this opens a new set of challenges for SEO and Paid Search specialists and internet marketers. Those who embrace the new world of digital marketing will reap the rewards and create strong brands with loyal customers; those who do nothing will lose out.
At SES Atlanta you'll hear about SEO and paid search tactics and how to measure campaign successes. Led by the industry's top practitioners and innovators, our educational program and agenda are designed to help SEO specialists, digital marketers, webmasters, developers and business leaders meet their marketing needs.
SES Atlanta will cover PPC topics like:
How to create, manage, and optimize PPC campaigns.
Tools to enhance productivity and profitability.
How to leverage paid social to augment paid search efforts.
How to effectively use retargeting.
Paid search analytics and attribution.
On the SEO side, you'll learn about topics such as:
How to diagnose and fix SEO issues that could cost you traffic and
How to manage link building and content marketing without getting hit by
Google Panda, Penguin, or penalties.
Hummingbird and semantic search.
Mobile SEO and app store optimization.
How to determine SEO ROI in a "(not provided)" world.
Who should attend?
Director, Business Analytics
Junior Account Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP) IT/Web:
Executive Director, IT
IT Project Manager
SES Atlanta is the ORIGINAL Search Marketing Event
The introduction of SES Atlanta is a rebirth of Search Engine Strategies, the original search marketing conference. The first Search Engine Strategies took place in November 1999.
In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference & Expo. Since then, the SES Conference & Expo series has rebranded to ClickZ Live, with the first event having taken place in New York this past April.
The idea behind the new SES event in Atlanta (and coming to additional U.S. cities soon, including Denver later this year) is really a return to its roots, with the emphasis on organic and paid search. SES is brought to you and programmed by Search Engine Watch and its parent company Incisive Media, in association with SEMPO.
Search is a huge driver of business, but as a marketing channel, it can also be very complicated. SEO specialists and internet marketers alike need to stay up-to-date and visible on search engines in order to remain competitive.
The mission of SES remains the same as it did from the start: to help you master the basics of being found on search engines, and then expand to advanced tips and tools to take your results and career to the next level.
SES Atlanta will give you the opportunity to learn from and network with the industry's top practitioners and innovators, as well as other attendees.