he world of customer experience management has undergone rapid changes over the past year, with a proliferation of channels and changes in consumer buying behaviour. In order to win brand advocates, today's businesses must create unique, personalised customer experiences, across multiple channels.
To demonstrate the power of personalisation, both the agenda and format for Sitecore Digital Trendspot 2014 have been developed to enable attendees to 'Own the Experience'; focusing on hands-on learning, thought-leadership and practical advice, to improve digital experiences for online customers.
Want to find out more? Check out Digital Trendspot’s action-packed Agenda or visit Own the Experience to find out how Digital Trendspot will be tailored to each, individual attendee’s needs.
Everyone’s different - and everyone likes to be treated that way. In the same way that mirroring a person’s body language can make them feel at ease, or remembering the name of a new acquaintance makes them feel important, personalising content for customers online can have a huge impact on the way in which they perceive your business, and can foster customer loyalty and advocacy. With research showing that a loyal customer is worth more than twice as much as a disgruntled customer (or ‘detractor’)*, personalisation is more pertinent today than ever before.
The theme for Sitecore Digital Trendspot 2014 is ‘Own the Experience’, meaning sponsors and delegates alike will be able to take ownership of the event. To ‘Own the Experience’ as a Digital Trendspot sponsor, visit our Sponsor page. For those lucky enough to get their hands on a ticket to Digital Trendspot 2014, you’ll be able to experience your own personal event.
HOW IT WORKS…
Ahead of the event, you’ll be asked to complete a short questionnaire about yourself; and your answers will put you into one of our fun party personas (see below).
On arrival, you’ll receive a digital name badge; this is the key to your personalised experience and will deliver key information to you as you move through the event- from a tailored track session itinerary to speciality goodie bag.
NETWORKING WITH A DIFFERENCE…
At the end of a long day, your digital name badge will suggest, based on your preferences, which of the five Digital Trendspot networking rooms you’d be most likely to enjoy from the selection below:
Die Hard Clubber Featuring glow sticks, a buzzing dance floor and Sitecore’s very own DJ, Oscar Narvaez, also known as Oscar de Lima, who has played in clubs across Sydney, NYC and Miami, this room is for those looking to let their hair down at the end of a busy day. This room is sponsored by Intergen.
Sports Bar If your idea of a good night out is downing an ice-cold beer while watching the big game and, perhaps, shooting some pool, then this is the room for you. Indulge in a spot of friendly banter about your favourite players, try your hand at a game of pool or table tennis or simply sit back and watch Fox Sports on the big screen.
Trendy Bar Dweller For trend-setting, fashion-followers who know their Cosmopolitans from their Caipirinhas, the Trendy Bar Dweller room is the place to be seen. Offering that special ‘je ne sais quoi’ experience, the Trendy Bar Dweller room will feature low-lighting, comfy lounges and chilled-out background music; the perfect way to unwind after a long day at the conference. This room is sponsored by Precedent.
Arcade Gamer Are you a closet Xbox wizard? Or a secret arcade-game action hero? Unleash your inner games master in the Arcade Gamer room. Including classic games such as Daytona, Air Hockey and, of course, Xbox Kinect, the Arcade Gamer room offers secret computer game addicts the chance to challenge fellow attendees to a gaming duel on the big screen! This room is sponsored by Microsoft.
Gambler The name’s Bond. James Bond. Well, it probably isn’t, but why not pretend you’re an extra from Casino Royale for the evening, in the Gambler room. With five gambling tables to choose from, including Roulette, Black Jack and Poker, the Gambler room offers all the thrill, excitement and glamour of a casino, without the risk of walking away with empty pockets.
Regardless of your industry or job title, Sitecore Digital Trendspot 2014 is the number one conference for anyone looking to use the leading-edge Sitecore platform to provide an excellent online experience for their customers.
This year’s event offers delegates an exclusive, ‘under-the-hood’ insight into how some of Australia and New Zealand’s most successful businesses are using Sitecore to create unique, innovative and exciting online experiences for their customers.
Not only will attendees hear how leading Sitecore partners and clients have designed and built award-winning websites, but they’ll also see the impressive business wins that have been achieved as a result, along with gaining practical tips and advice on how to achieve similar results for their own businesses.
Digital Trendspot tickets cost $660 and, with only 500 available, are worth every penny. Still need convincing? Don’t take our word for it, here’s what previous attendees have to say about Sitecore’s most recent event:
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