Grow your business by sponsoring or exhibiting at Search Marketing Expo – SMX East! The SMX audience is made up of senior decision makers involved in buying media, tools and services for their business.
The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages!
This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors.